PUMA

BEAMVERTISING

2009

This beamvertising campaign for Puma took place in Chile, September 2009. Puma wanted to let people experience the lightness of their new Lift shoes through a campaign based on projections and light. We produced 3D reels showing the shoes floating and moving against gravity, lighter than feathers, lighter than leaves. The videos were projected in key spots near stores as well as bars and club zones throughout the city.